Agenda

Postal Services and Logistics Workshop on Value Added Messaging

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Don't you wish there were a knob on the TV to turn up the intelligence? There's one marked 'Brightness,' but it doesn't work. - Gallagher

Session 1

1. Introductions

2. The current situation

(a) Value added messaging: the concept for @Fulfillment | @Post Hybrid Mail

(b) The international experience

3. The What, Who, Why, When, Where & How to make Money out of Messaging

Your true value depends entirely on what you are compared with. - Bob Wells

Session 2

4. Executive Summary

5. Business Concept and Value Proposition to Customers

(a) Business Concept

(b) Value Proposition to Customers

6. Reaction by Competition and SWOT Analysis

7. The Business – history, present and future

Don't fear failure so much that you refuse to try new things. The saddest summary of a life contains three descriptions: could have, might have, and should have. - Louis E. Boone

Session 3

8. Technology Outline of the Product-Service – how does it work?

Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand. - Putt's Law

(a) Intelligent Addressing

(b) Directory Services

(d) Description of Authentication

(e) Billing and Customer Care

9. Market Analysis – beak down of the major users:

(a) Customer segments

(b) Product service bundles, pricing and revenue, and costs

(d) Risks and Responses

The market is not an invention of capitalism. It has existed for centuries. It is an invention of civilization. - Mikhail Gorbachev

Session 4

10. Management and Organisation

11. Financial Plan - Pricing, Revenue and Cost

12. Industry Literature

13. Profile on Potential Business Partners and Competitors

14. Competitor Analysis

The successful man is the one who finds out what is the matter with his business before his competitors do. - Roy. L. Smith

15. Where to from here?

Hybrid Messaging Workshop I (MS Power Point)
Hybrid Messaging Workshop II (MS Power Point)

Fools rush in where fools have been before. - anon

Also, see e-valuations^® - our fixed price e-service for evaluating messaging initiatives.